BLU: Bold Like Us

Hi There,

Looking for a smartphone? How about I share with you about BLU?

I was invited to join the media launching for BLU which a collaboration with BLU x LAZADA x JBL. Thanks to Lazada for the invitation!


A little bit introduction about BLU:

BLU Products, an American company is headquartered in Miami, FL with a warehouse facility over 80,000 sq. ft. BLU designs and manufacturers affordable, attractive and innovative mobile devices focusing on fulfilling the needs of the everyday person. The company has been in the mobile industry since 1995, in 2010 we decided to launch our own brand, BLU. BLU is pioneering the advancement of the prepaid and no-contract revolution, giving consumers a choice between network providers. In the beginning, BLU provided a vast portfolio of unlocked mobile phones to thousands of dealer agents, MVNO’s, and large retailers throughout the United States, Caribbean and Latin America. Now with our new Hong Kong distribution center, BLU is known as a global brand. With an emphasis on giving what today’s mobile users need, and always launching new models, BLU successfully gives consumers what they are looking for in a mobile device at an affordable price without sacrificing fashionable design and quality. Our 1st priority is the consumer. BLU continues growing at a rapid pace fueling passionate followers and fans throughout the world. (cited from :

On this media launching event, they were announcing that Malaysia is the first in SEA for BLU market. They are doing a collaboration with Lazada and JBL to promote the product. Thus, if you bought BLU phone from Lazada, you will get JBL product! Here check all Blu products here!

During the event, they were introducing 9 models and Pure XR has been a focus of the day.

Pure XR




  • Android v6.0 Marshmallow
  • HSPA+ 42 Mbps
  • 4G LTE: Up to 300 Mbps
  • 3G 850/1700/1900/2100
  • 4G LTE 2/4/7 I CAT 6


  • MediaTek 6755 I 64-Bit
  • 2.0GHz Octa Core
  • With Mali-T860 GPU


  • Internal 64GB I 4GB RAM
  • MicroSD up to 64GB


  • 5.5″ FHD 1080×1920 – 401ppi
  • Super AMOLED Curved Display
  • 3D Touch Sensitive Touch Panel
  • Corning Gorilla Glass 3


  • 16MP Main with PDAF
  • and Laser Autofocus
  • 8MP Front I LED Flash
  • HD 1080p Video @30fps


  • Bluetooth 4.0
  • Wi-Fi, Hotspot
  • Type-C port

And their selling price is RM1,799. If you bought in Lazada, it is bundle with JBL Charge 3 SE which worth RM 829! WOW! This promotion is only available for first month in Lazada ONLY! Check here: BLU Pure XR


What I like about BLU Pure XR are the processor, 4GB RAM & 64GB Internal, which mean I can update and install apps without worry to delete caches or memory! I love the display of the screen, where the screen can be seen on any angles. This is because of the AMOLED curved display. You know it always happen where we cannot see our phone screen in certain angles, right?

BLU Smartphones Product Range

  • BLU Pure XR – RM1,799 (bundles with JBL Charge 3 SE, worth RM829)
  • BLU Vivo 6 – RM1,399 (bundles with JBL Everest 300BT, worth RM799)
  • BLU Vivo 5R – RM1,059 (bundles with JBL Trip, worth RM429)
  • BLU Vivo XL 2 – RM899 (bundles with JBL Reflect Mini, worth RM279)
  • BLU Life Max – RM599 (bundles with JBL Grip 100, worth RM129)
  • BLU Studio G HD LTE – RM459
  • BLU Energy Diamond – RM439 (bundles with JBL Grip 100, worth RM129)
  • BLU Grand M – RM369
  • BLU Vivo 5 Mini – RM299
  • BLU Diamond M – RM299


All BLU smartphones will come with a 2-year warranty, where BLU is giving a 1-to-1 exchange during the first year. Yeay! 

If you love music, you may want to know more about JBL speaker. Here you go!


What’s in the box:

  • 1 x JBL Charge 3
  • 1 x 5V 2.3A USB Adapter
  • 1 x Micro USB Cable
  • 1 x Safety Sheet
  • 1 x Quick Start Guide
General Features:
Bluetooth Yes
Built-in Battery Yes
Portable Speaker Features 3D sounds|Volume control|Rechargable
Warranty period 1 Year
Warranty type Local Manufacturer Warranty

If you are looking for a smartphone and can get free JBL Speaker, why not? Grab it fast since the promotion will be start on 25th April to 25th May 2017. 

Click here!


Besides about the gadget, let’s talk about food. They served a refreshment after the presentation. They served pasta, samosa, Nachos, dark chocolate cake, mushroom soup and bruschetta. For drink, they served Virgin Lemonade Mojito. My favorite? Mushroom soup! 🙂 Unfortunately I didn’t take the photo of my food since I went there alone and was out of hands.


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